Nothing is more frustrating than seeing your website rank on the umpteenth page of Google, despite your continued efforts to climb the ranks.
I know this because I’ve been there many times.
Sometimes it seems like you didn’t do anything because nothing works. Google seems to dislike your website and you have no idea why.
If that sounds all too familiar, then you’re in the right place.
Here’s how to rank higher on Google:
1.Find underperforming keywords
2.Pick a keyword to rank higher for
3.Figure out why you’re being outranked
4.Beat the other pages where it matters
5.Track rankings
6.Repeat for other keywords
Step 1: Find underperforming keywords
Most SEOs preach finding your page two rankings, then trying to push them to page one.
That seems logical, but there are two reasons why this isn’t a great idea:
It’s not always easy to improve rankings by 10+ spots.
Merely ranking on page 1 shouldn’t be your goal if you want more traffic.
That first point should be pretty self-explanatory.
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You can see that the clickthrough rate decreases exponentially as you go down the ranks.
This means if you can move up the ranks by just one position from #5 to #4, you’ll see a bigger traffic increase than moving up ten positions from #20 to #10.
It’s not a small difference either!
If your primary target keyword gets 10,000 searches per month, then the numbers look roughly like this:
Position #5 → #4 = +210 visitors/month
Position #20 → #10 = +8 visitors/month
So, all you have to do is rank first on the first page in the # 2- # 10 position for the keywords and focus almost exclusively on them.
To do this, paste your domain into Expert SEO in Lalbagh, go to the “Organic Keywords” report, then filter the report to show only the keywords for which you currently rank in positions #2–10.
Every keyword in this filtered report is one for which you already rank, but not in pole position. That means there’s still room for improvement.
The next step is to skim this list for keywords that you most want to improve rankings for your website.
Having said that, there’s no point chasing rankings for low-value keywords, or those that are likely to be difficult work. So here are a few things to look for to identify the best candidates.
a) Keywords that already drive the most traffic
Generally speaking, keywords nearer the top of this report are the best targets if your goal is to maximize organic traffic.
That’s because they already Best SEO service in Lalbagh .
Here’s the filtered report for the https://fiverrseo24hoursworker.blogspot.com/
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If you pay attention to the “traffic” column, you’ll see that there are a handful of keywords that already drive tons of traffic to our posts despite our less than perfect rankings.
Given that improving rankings by just one position can increase CTR by up to ~93% on average, we wouldn’t need to rank much higher for these keywords to drastically increase traffic.
b) Keywords with high search volumes
Improving rankings by just one position can almost double the traffic you get from that keyword. But double nothing is still nothing.
So check the “Volume” column to make sure that the keyword has search volume.
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c) Keywords with low KD scores
Keyword Difficulty (KD) is our proprietary keyword difficulty score. It runs on a scale from 0–100 with those at the higher end typically being harder to rank for than those at the lower end.
In other words, it usually takes more effort to rank for a KD50 keyword than a KD20 one.
For that reason, it’s worth skimming the KD column in the report and prioritizing those with a lower KD score.
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d) Keywords with high business value
There’s no point driving more organic traffic to your website if it doesn’t translate into more revenue.
That’s why it’s essential to always prioritize keywords with business value.
To illustrate this concept, imagine that you run a bakery in New York.
Ranking #1 for the keyword “SEO service in Lalbagh” is almost certainly going to drive more business than ranking for “ Lalbagh.” Reason being, those searching for the former are more likely to become paying customers.
Thus, “SEO Expert in Lalbagh” has more business value for you than “ Lalbagh SEO,” despite the latter having 7x more search volume.
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e) Non-branded keywords
I’m not talking about your branded keywords of your own here but rather those of third-parties.
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For example, one of our posts on the SEO expert in Lalbagh blog ranks for “google keyword planner” in position #6.
On the surface, this looks like a good keyword for which to try to improve rankings. However, if we hit the “SERP” dropdown to view the current top-ranking pages, we soon realize that this isn’t the case.
Most of the pages that rank above us are from google.com.
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That’s because this is a branded keyword as the Keyword Planner is a free keyword research tool from Google.
No matter how much effort we made, chances are we’d never outrank Google for this query.
f) Keywords without SERP features in the positions above you
Sometimes Google shows SERP features like featured snippets and “People also ask” boxes in the search results.
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In Best SEO service in Lalbagh, we count these features as having a ranking position.
For example, our guide to using Google Trends for keyword research ranks in position #4 for “how to use Google Trends,” according to SEO 24 hours in Lalbagh .
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But if you hit the SERP dropdown and look at the top-ranking pages, you’ll see that it’s only SERP features that rank above us.
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Now, it is possible to rank for some of these SERP features, but that’s a whole different ball game. So I recommend that you keep things simple and not chase rankings for any such keywords for now.
One web page can outrank another for hundreds of reasons, but don’t let that discourage you.
Many people (including us) have studied various “ranking factors” on numerous occasions and found three things to correlate highly with rankings and traffic time and time again:
Many people (including us) have studied various “ranking factors” on numerous occasions and found three things to correlate highly with rankings and traffic time and time again:
- 1.Number of referring domains
- 2.Page authority
- 3.Website authority
But before we get to those, there’s an even more significant ranking factor that you need nail if you’re to have any hope of ranking higher.
Searcher intent
Google’s aim is to provide the most relevant result for any given query. Their entire business model relies on them being able to do this, consistently, across hundreds of billions of searches. For that reason, they’ve invested heavily into understanding the intent of queries, i.e., the reason a person typed a specific thing into Google in the first place.
This is why none of the top-ranking pages for “link building” are from companies offering link building services, but rather informational blog posts and guides:
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Google knows that people who search for link building are looking to learn, not buy.
What does that mean for you? It means that if your page doesn’t align with search intent, you’re dead in the water before you even start.
So how do you decipher the intent behind the search?
The best and quickest way is to analyze the current first page of results for what we like to call the three C’s of searcher intent:
- 1.Content type
- 2.Content format
- 3.Content angle
1. Content type
The content type can usually be divided into four buckets: blog posts, product, category, and landing pages.
2. Content format
Content format applies more to blog posts and landing pages. A few common blog formats you’ll see are “Best SEO service in Lalbagh,” step-by-step tutorials, list posts, and opinion pieces.
For a landing page, that might be something like a tool or calculator.
3. Content angle
The content angle is the USP of your content. It’s basically a unique hook that sells your page to searchers and entices the click > Best SEO service in Lalbagh.
Just by matching search intent alone, we’ve seen ranking boosts from position #40 to #6 in just four days.
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Matching searcher intent is also the primary reason we’re able to rank #1 for the keyword, “backlink checker.”
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Bottom line: If your content doesn’t align with searcher intent, then you should fix that before doing anything else. Otherwise, you’ll be fighting a losing battle.
Now let’s take a look at those more “traditional” ways to rank higher.
a) Number of referring domains
We studied almost one billion web pages and found a clear correlation between the number of referring domains pointing to a page and its rankings.
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Generally speaking, then, getting backlinks from more referring domains should help you climb the ranks. So what you need to do is look at the SERP and eyeball the number of referring domains to the pages that outrank you.
To do that, hit the “SERP” dropdown in the “Organic keywords” report for your chosen keyword. Look at the “Domains” column.
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For example, you can see in the screenshot above that we rank in position #7 for “SEO Lalbagh tools” with 97 referring domains.
But the pages that rank above us 3–34x this amount!
This is a clear indication that we need links from a lot more unique websites to rank higher.
If you look at the same thing for the keyword “find email address,” you can see that we have links from more referring domains than any of the other top-ranking pages:
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… yet we still rank in position #5. (Or #3, if you exclude SERP features.)
This indicates that the sheer quantity of referring domains to the page isn’t the problem here.
Something else is holding us back in the ranks.
You should now have some idea as to why you’re being outranked, so the next task is to plug those holes.
If the number of referring domains is the main issue
Build more high-quality links to your page. It’s as simple as that.
There are tons of ways to do this: guest posting, replicating your competitor’s links, “skyscraper” link building, pursuing unlinked mentions, etc.
If page authority is the main issue
You have two options:
Build more page-level backlinks (see above)
Add “powerful example best SEO service in Best SEO service in Lalbagh” and relevant internal links to your page
Generally speaking, adding internal links is the quickest and best option if it looks like your page may only need a small boost. Whereas building more backlinks is in order if your page authority (URL Rating) is really suffering. We have done a lot of link building for me as an SEO expert in Best SEO service in Lalbagh backlink.
If website authority is the main issue
This is the hardest one to solve because it takes the most time.
If your DR pales in comparison to the pages that outrank you, then it may be best to move on to an “easier” keyword.
Having said that, it’s often possible to crack the SERP by winning at the page-level.
That means either building more internal or external backlinks to your page.
Plus, if you can do that consistently over time, your DR will improve as a natural byproduct of your efforts. Generally speaking, that will increase your website’s ability to rank for more competitive keywords across the board.
You may also want to consider creating a “linkable asset, Suppose Best SEO Service in Lalbagh” to improve DR, then you can use internal links to point some of the resulting “authority” directly at the page for which you want to improve rankings.
It goes without saying that if your goal is to rank higher on Google, then you need to track your rankings. Otherwise, you have no way of knowing whether your efforts are moving the needle.
For that, you need a rank tracking tool like SEO expert in Lalbagh.
You can track up to 10,000 keywords in Rank Tracker (depending on your plan). We usually just track the primary target keyword for each page.
To set up your keywords in Rank Tracker, select a project, hit “Add keywords, paste or type the keywords you want to start tracking, select the countries you want to track, then hit “Add keywords.”
Rank Tracker > Project > “Add keywords” > enter keywords > Select tracked countries
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That’s it. Your rankings are now being tracked.
Hit the graph icon next to any keyword in Rank Tracker to see its ranking progress over time.
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